Internet Marketing and Big Data Exploitation
I. Chaston, "Internet Marketing and Big Data Exploitation"
2015 | ISBN-10: 1137488948 | 287 pages | PDF | 1 MB
2015 | ISBN-10: 1137488948 | 287 pages | PDF | 1 MB
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.