Rajagopal, "Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness"
2014 | ISBN-10: 113736677X | 318 pages | PDF | 1 MB
2014 | ISBN-10: 113736677X | 318 pages | PDF | 1 MB
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.