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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

Posted By: arundhati
Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

Rajagopal, "Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness"
2014 | ISBN-10: 113736677X | 318 pages | PDF | 1 MB

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.