Photography for Architects
Photography for Architects: Effective Use of Images in Your Architectural Practice
English | 2024 | ISBN: 103218910X | 471 Pages | PDF (True) | 246 MB
English | 2024 | ISBN: 103218910X | 471 Pages | PDF (True) | 246 MB
We live in a world driven by images, but with so much visual noise, is anyone really looking? How does an architect ensure their portfolio is within view of the right audience? Photographs are still as vital to architectural practice as they ever were. However, creation and circulation, once in the hands of skilled professionals, is now perceived as being ‘free’ and within easy reach of all. But where is the clarity? What is the message? By setting out the case for curated image making, considered photography may again be placed at the centre of architectural marketing strategies.