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Marketing Espionage: How to Spy on Yourself, Your Prospects and Your Competitors to Dominate Online

Posted By: ksenya.b
Marketing Espionage: How to Spy on Yourself, Your Prospects and Your Competitors to Dominate Online

Heather Lutze, "Marketing Espionage: How to Spy on Yourself, Your Prospects and Your Competitors to Dominate Online"
2016 | EPUB | 248 pages | ISBN: 0983866724 | English | 2.96 MB

The Ultimate Spy Toolkit To Grow Your Business

This book blows the cover on industry secrets that make your site Findable. Use competitive intelligence and socially sourced data to connect and convert. Use the tools of Marketing Espionage to unmask online trade secrets. Capture the million-dollar strategies that your competitors have developed, and leverage them into your own strategic advantage.

Does Your Online Presence Make These Massive Mistakes?

• You have a beautiful, but unfindable web site
• Your egocentric content doesn't attract prospects
• That outdated digital brochure doesn't engage visitors
• Blogging your brains out, and no one cares
• You've built multiple sites with poor performance
• Hired marketing gurus who didn't deliver


Your Mission, Should You Choose To Accept It:

• Get behind enemy lines and gather online intel
• Use your Spy Toolkit to infiltrate the competition
• Steal their online marketing plan
• Crack the code that attracts ideal prospects
• Retrieve the reports to see what's in play
• Assassinate the bad guy (well, not really)
• No British sports car or hot assistant required



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