Global Meetings and Exhibitions
Carol Krugman, Rudy R. Wright, "Global Meetings and Exhibitions"
2006 | ISBN-10: 0471699403 | 288 pages | PDF | 1,5 MB
2006 | ISBN-10: 0471699403 | 288 pages | PDF | 1,5 MB
Global Meetings and Exhibitions is the result of two decades worth of planning, managing, and executing multinational, multicultural events across the globe. The distinguished authors have culled their world–class advice into a single, complete resource for the next generation of meeting professionals. This comprehensive guide offers everything you need to know, including the skills in multinational operations capabilities and cross–cultural awareness that are critical in today′s marketplace.