Business Without Borders: A Strategic Guide to Global Marketing (Repost)
Business Without Borders: A Strategic Guide to Global Marketing by Donald A. DePalma
Publisher: Wiley | 2002 | ISBN: 0471204692 | 288 pages | PDF | 2,7 MB
Publisher: Wiley | 2002 | ISBN: 0471204692 | 288 pages | PDF | 2,7 MB
Before the Web, only giants such as Ford, McDonald’s, Volkswagen, and Sony had the resources and infrastructure to serve and market to a global community. Now, thanks to the power of the Internet to transcend space, time, and borders, virtually any company can market its products or services anywhere in the world. However, as global Web-marketing expert Don DePalma explains in this groundbreaking guide, just having a Web site isn’t enough–in order to make your company a global player, you’ve got to think globally and interact locally. In Business Without Borders, he shows you how.