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Consumer Behavior, Ninth Edition

Posted By: Bayron
Date: 11 Mar 2014 13:57:13
Consumer Behavior, Ninth Edition

Consumer Behavior, Ninth Edition by Michael R. Solomon
English | 2010 | ISBN: 0136110924 | 688 pages | PDF | 63 MB

Explore the "act of buying" and beyond.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
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